The science of reading online

People read content on a mobile completely differently from the way they read on a desktop. Eye-tracking studies measure where the eye is looking and how long it spends at each point on a screen.

The desktop ‘golden triangle’ – readers concentrate primarily on the top left corner of a page:

F-shaped (Nielsen, 2006) – the dominant reading pattern resembled the letter F.

There isn’t enough space on a mobile screen for horizontal sweeps and vertical movement. Instead, viewers focus their attention primarily on the centre and top half of the screen (Briggsby, 2014).

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Author: veritychambers

Journalist and teacher

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