Audience

Image by Gerd Altmann from Pixabay

BY RUTH BERAN

First, another quick news quiz.

News is a force that can transform society, but different news outlets reach different audiences.

For example, in the US which audiences are more likely to watch:

  • Fox News
  • CNN

One way to see how a news outlet targets different audiences is to check out their advertising collateral. For example, check out how Nine divides their audiences into different “tribes”.

  • Can you find another outlet that publishes information about their audiences?

Now take a look at the different platforms that you can publish on at TAFE:

Who are the audiences for these platforms?

Do you think some audiences might have special requirements?

Now it’s your turn to create the news

In Newsroom you’re invited to research and produce a story or piece of content in three hours or less for our Off Campus website or for our social sites, Instagram, IGTV, Twitter, Facebook.

This can be a written story (breaking news update – also known as briefs; interview; profile; review; list; explainer; opinion piece; even fiction).

It could also be a simple audio story (vox pop; interview; radio segment; radio news bulletin).

It can also be a story, video (live or not), series of tweets, a photo gallery, or anything else creative you think of on social media (Instagram, IGTV, Twitter, Facebook).

Go, create!

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