A couple of weeks ago, we did some thinking about who we want to be online.
This week, we’re going to start to translate that into a consistent voice and style.
BEFORE WE START
Why do you think we want to have consistency in our online presence?
What advantages might it have?
Find an online professional, personality or influencer.
Critically look at their online presence.
How would you describe them?
Make a list of at least 10-15 words.
Let’s look more closely… what made you describe them like that? What gives you those clues?
- The sort of language they use.
Is it formal? Casual? What clues does their language give you?
- The colours and images they use.
Are they bright and fun? Sleek and classic?
What does this tell you about them?
- Is there a consistent look across their various social platforms?
Does their Instagram tie in with their Youtube channel?
Does their website match their LinkedIn?
You’ll often find that style and voice is carefully considered.
Look back at the way you wanted to be seen online.
What sort of colours suit this list?
What sort of tone?
You might decide to add to your initial list… for example, when we were deciding on a voice for our TAFE Facebook page, we described a fictional person. They were enthusiastic and encouraging, didn’t mind a mum joke, intelligent but not so clever that they excluded others… plus quite a few others (I think we had a whole page of description).
This has since translated into lots of emojis, lots of smiling faces making media, lots of celebrating people’s successes.
It might help to think of your online presence as a person – you – but the part that you’re comfortable to show publicly. Describe that person, in as much detail as you can manage.