Week 9 (16/10): So, will I actually be able to make a living from this media thing?

Photo by Brodie Miller from Pexels

Good question!

I can’t see into the future, so can’t give you a definitive answer. (Sad, I know.) That said, we can look at what’s happened in the past, trends and emerging players in the industry to make a prediction. Conveniently, we have resources like the Skills Forecast to see what’s changing and what industry says they’ll need in future.

In a nutshell, what’s changing?

Globally, there are massive changes across pretty much every industry, with predictions of up to 40% of current Australian jobs disappearing in the next 15 years – but there’s no need to panic just yet.

In media, the two key changes affecting our industry are technology (apparently the internet is a thing), and the opportunities for new types of services.

Technology affects almost everything that we do as media makers and content publishers. The tools that we use change. Same with the way that audiences consume media. With a smartphone and internet connection, you can make and publish videos to a global audience. (Only 20 years ago, this needed expensive equipment and a network to distribute your work.) You can also find content makers from across the world on pretty much any topic while you’re waiting for the bus.

This brings up some interesting challenges. In a world where anyone can make media, and so many people do; in a world where most topics seems to have already been covered; how do you get heard? Why should anyone pay your for work that other people seem to be happy making for free? And why should audiences pay for your work?

Discussion: What media do you pay for? Why?
Aside from audiences, how else do media organisations make money? Why?

Opportunities for new services is a trend which is fundamentally cross-disciplinary. This is when non-arts/media organisations find ways to work with media in order to make something that hasn’t really existed before. The Skills Forecast uses the example of arts therapists and arts/health workers – where the health sector combines with the creative industries to offer something that previously was not mainstream. In the media context, this might include organisations creating more media in-house, no matter the platform.

NSW Police are one example.

Activity: What other examples can you find?

Activity: List five non-media industries and organisations. Brainstorm: What opportunities are there for media within these industries/organisations?

What skills do I need?

There’s a rise in what they call general, transferable and “soft” skills. These are skills that can relate to a range of industries.

The key transferable skills for media are:

  • Communication, virtual collaboration and social intelligence:
    working very effectively with others; being the person that people want to work with; have the skills to communicate effectively and share docs/
  • Design mindset, thinking critically, system thinking, solving problems
  • Entrepreneurial
  • Learning agility, information literacy, intellectual autonomy and self-management (which also includes adaptability)
  • Technology

Industry news:



Research the above terms and concepts. Write a definition and example for each and upload to the Weekly Tasks folder in the Google Drive.

Reminder: The Career Objectives assessment was due in Week 9. Look out for feedback!

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