Week 2 (17/2): Social media platforms

“Social Media Logos” by BrickinNick is licensed under CC BY-NC 2.0


The term social media can be hard to define because of the broad range of platforms out there.

Wikipedia defines social media as “interactive digitally-mediated technologies that facilitate the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks.” https://en.wikipedia.org/wiki/Social_media

DISCUSSION: What are some of the common elements of social media platforms?

Social media:

  • are interactive
  • are internet based
  • are based on user-generated content
  • enable users to create profiles
  • facilitate social networks

Write a list of all the different social media platforms you can think of.

There are five types of social media platforms:

  1. Social networking
  2. Photo sharing
  3. Video sharing
  4. Interactive media
  5. Blogging/community

Divide the social media platforms in your list into these five different categories.

WATCH: A data visualisation of the most popular social media platforms based on monthly active users.

For each of the social media sites you have listed, research:

  • Number of users (globally vs Australia)
  • Audiences/demographics (ie age, gender, country)
  • Purposes (why do people use that platform/what are the pros and cons)
  • Which platforms are most popular in different countries? Are there certain platforms that are particularly popular in certain countries, For example, China, US, UK, France

DISCUSSION: Why is this information on social media platforms useful for our social media strategy for Off Campus?


Choose one social media platform. Create a research brief on the audience profile of that social media platform.


  • A short (50-100 word) summary of the topic
  • Key considerations for Off Campus for that topic
  • Relevant data, sources or resources for the topic
  • Sample posts, materials or how-to guides

This research brief can form part of your portfolio for the Assessment. See the Subject Guide for more.

Author: veritychambers

Journalist and teacher

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