BY RUTH BERAN
In 2016, mobile and tablet usage exceeded desktop use for the first time worldwide.
DISCUSSION: What impact does this usage have on web design?
- What is mobile-first?
“Mobile-first” means that product design starts from the mobile end which has more restrictions, then expand its features to create a tablet or desktop version.
WATCH: how the Transport for London website responds to the browser window changing
TASK: choose three different social media platforms (for example: Facebook, IG, Twitter) and compare the apps/websites on desktop and mobile.
- How do they differ?
- What impact does this have on the images/posts for the different platforms?
- How many people use the platform on desktop and mobile? How might the different audience alter the format of your posts?
- How do posts differ on different platforms? For example, image size, character limits, etc
Look over the demographics you found for different social media platforms in Audience and Engagement.
- How might the different audiences for different platforms determine different communication?
- Why do you want to know who your audience is anyway?
- What do you want to know about them? What can you do with that information?
- What’s the difference between audience and target audience? How important is that difference?
ACTIVITY: Please save your Code of Conduct from last week to Google Drive
“One of the hardest things that reporters do is come up with new story ideas. It’s much harder than anyone imagines to engage in that creative process and come up with something that is truly novel. Most of us come up with ideas that have already been done because they’re easy ideas,” says Meredith Broussard from NYU: https://knowledge.wharton.upenn.edu/article/ai-in-journalism/
DISCUSSION: How do you find story ideas?
You can find stories online, read newspapers/magazines or listen to the radio. You may get a story idea from a family member, TV show, old postcard, photo or a childhood memory.
One way to find story ideas is to brainstorm.
Check out these blogs on:
Try some of the idea generating techniques from the blogs above and pitch a story idea for any social media platform to your teacher.
Create a social media post based on your idea.