BY NICK BENNETT
AM: Producing Programs
Who listens to radio anyway?
By now, you’re getting the drift that we care a lot about the audience.
No audience = no station = sounds of silence. Yes, a lovely Simon & Garfunkel song but it’s not going to help sustain a career in media.
Let’s take a look at who listens to the radio. Gosh, I keep getting distracted by song references! This time from Melbourne band, The Sports ….
Anyhow, let’s have another look at this blog post from our fearless Head Teacher, Natalie Pozdeev: Who listens to radio anyway?
- What results do you find interesting or surprising in this radio survey and its analysis?
- Which stations would be happy with the outcome, and why?
- In the case of commercial stations, what could these results mean for its advertisers?
Upload your work to the Student Weekly Tasks folder in the Google Drive.
TIPS: Writing and present copy for radio
Consider radio ad writer Steve Manning’s techniques.
PM: Presenting Programs
Resources for this afternoon:
When things go wrong:
Radio talk and music: Nick’s website
Radio.co’s 20 ways to become a polished presenter (with or without a British accent!)
What are ‘formatics’? Read an overview from Geller’s book Powerful Radio.
What are formats, and which formats do radio stations adhere to?
- Radio presentation techniques
- Basic elements: show structure and formatics
- Radio station formats
Upload your report to the Student Weekly Tasks folder in the Drive.
Work on assessments.