Last week, we delved into the idea of audience.
We researched TAFE Radio and Off Campus, their audiences, and their content pillars. We read the style guide.
What are our thoughts and observations thus far?
Any gaps? Opportunities? Points of interest?
Who are our stakeholders?
And what are their interests in TAFE Radio and Off Campus?
As a group, we’re going to complete a social media risk analysis here.
What are the risks associated with running the TAFE Radio and Off Campus socials? Are there different risks with different platforms?
(Think: account risks, publicity risks, business risks, media law risks…)
(Think: risks to our key stakeholders too)
How can we minimise or eliminate these risks?
(Think: 2 step verification on accounts, strong editorial processes, code of conduct, restricting account access…)
CODE OF CONDUCT:
Do we need to write a Code of Conduct?
Examples of other Codes of Conduct:
SO WHERE TO FROM HERE?
Brainstorm: what are potential goals for this semester?
(Think: increase followers, increase engagement, increase site visits or listens, build an audience on a specific platform…)
(Need some inspo before you start? Read this.)
Refine our list: Which ones are meaningful, and which ones are a distraction?
(Think: how important are follower numbers, really?)
Now… have a break. You’ve done lots 🙂