Week 4 (Producing 1/3): Evergreen program segments

evergreen forest of trees looking up
Pushing the evergreen metaphor as far as we can. Photo: Felix Mittermeier/CC/Pexels

BY NICK BENNETT

Radio producers are responsible for the audio content of broadcasts via radio, the internet and other mobile platforms. They’re involved in the entire process, from generating ideas to managing the audience response after a programme.

As a producer you need to know how to:

    • Research and produce program segments
    • Identify an idea or story-lead and work it up into a program or short segment
    • Target audience needs, understand law and respect cultural issues
    • Format for presenting research findings, identify sources of information and content
    • Verify content: triple check your sources, cross-reference, research at reliable sites like The Australian Bureau of Statistics https://www.abs.gov.au/ or the ABC https://www.abc.net.au/

What broadcast laws are relevant to making content?

You can’t say that:

https://tafemedia.wordpress.com/2019/02/28/you-cant-say-that/

Working on location in a small team and being sensitive to Aboriginal and Torres Strait Islander sorry time:

Radio codes of practice:

https://tafemedia.wordpress.com/2019/04/02/radio-codes-of-practice/

TASK

Class discussion about the above resources, then work on Assessment Part 1: Evergreen program segments. First program (portfolio progress) is due next week.

Evaluate as you go, create scripts, and cite resources.

Evergreen tips:

https://www.wordstream.com/blog/ws/2012/10/16/guide-to-evergreen-content-marketing

Author: veritychambers

Journalist and teacher

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