BY RUTH BERAN
Last week we touched on the importance of good storytelling on social media.
Meaningful stories connect with audiences on social media and make them more likely to engage and take action.
Short video, humour, satire, memes
Social media platforms thrive on sharing short videos.
READ: What makes a video go viral?
To make a good video for social media:
- Tell a story
- Keep it short and sweet: try to stick to 60 seconds
- Focus on a single message: keep it simple, clear and succinct
- Provide value: make it useful for your audience
- Choose the right format for the platform
- Include subtitles: most videos on social platforms are played without sound
- Use a powerful heading and associated copy
- End with a call to action: what do you want people to do after they watch your video?
WATCH: How did this video about eggs get 953,540 views on YouTube?
Humour and satire
Using emotions boosts your audience. Humour is a good way to get people to watch a video.
WATCH: Jimmy Rees has been making short, funny videos over the pandemic. In this video from a couple of weeks back, he looks at when Facebook banned news on its platform in Australia.
DISCUSS: What is the difference between humour and satire?
DEFINITION: Humour: the quality of being amusing or comic, especially as expressed in literature or speech.
DEFINITION: Satire: the use of humour, irony, exaggeration, or ridicule to expose and criticize people’s stupidity or vices, particularly in the context of contemporary politics and other topical issues.
READ: This blog on writing satire: https://tafemedia.wordpress.com/2020/12/02/week-15-25-11-writing-satire/
DEFINITION: An Internet meme or meme (as commonly known), is an idea, behaviour, or style that is spread via the Internet, often through social media platforms and especially for humorous purposes.
READ: What makes memes go viral?
TASK: What are the top news stories today? Make a meme about one of them.
If you’re not sure how to make a meme, here are a lot of meme guides and generators.
Good writing: style, voice, spelling, grammar
Developing a style and voice on social media is important for your brand.
DISCUSS: What style and voice does OffCampus have on social media?
TASK: Pick an organisation or brand and analyse its social media, what style and voice does it have?
Social media may require short, snappy text but good quality posts use correct grammar and spelling.
We’ve discussed character limits, but if you look at social media platforms like Twitter it is rare these days to see SMS-type abbreviations, although substituting characters like & for “and” does occur.