Week 7 (26/3): Career goals and personal branding


What sort of career do you want?

Right now, you’re studying journalism, radio or social media but what comes next?

And what is the next step after that?

No one is going to hand you your dream media job, so you have to make a plan.

Circumstances will change and opportunities arise which will force you to revise your career plan over time. But having a road map will be an enormous help in getting you where you want to go.

Passing your Cert IV in Screen and Media is just the first step in a journey that could also include extending your time here to do the Diploma or Advanced Diploma, or a trip to university, before the rubber really hits the road and you launch yourself into the workforce.

At the same time, you should be publishing stories on your blog or social media accounts and doing internships and work experience – activities that can sometimes provide a shortcut into a full-time, paid gig.

Once you have decided what industry/media organisation/platform/role you want to target developing a personal brand is a crucial part of making those career dreams come true.

Class discussion: What is a personal brand and how do I get one?


Write a one-page (maximum) action plan for developing your personal brand. It might be worthwhile to refer to the Online & Social Intro to Personal Branding class you did a couple of weeks ago.

In your plan you should answer these questions:

  • What is your brand going to be?
  • What strategies for building your profile will you employ?
  • What platforms will you leverage?
  • Who’s your audience?
  • Who can help you get where you want to go?

Once you are done every student will present their plan to the class.

Author: veritychambers

Journalist and teacher

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