BY RUTH BERAN
Headlines are a way of grabbing the reader’s attention. In fact, a study has shown that almost 60 per cent of people will share a link having only read the headline.
WATCH: this Al Jazeera video on the changing nature of headlines over time:
Writing a good headline is an art, a skill that sub-editors have developed over years of practice. However, today journalists often need to write their own eye-catching headlines themselves.
TASK: Take a news story from the ABC, and create a new headline for it for a different publication, say for the Herald Sun.
Lead (or Lede)
DISCUSS: What’s the difference between a headline and a lead?
A lead should contain the hook that continues to grab the reader’s attention after reading the headline.
The lead should follow the inverted pyramid style, and contain as much as possible of the newsworthy elements of the story:
DISCUSS: How would the lead for a news story differ from that of a feature story?
DISCUSS: read your lead out in class.
Did you find this task difficult? Why?
Final stories and reflections are due today.
Let’s read other’s work, make suggestions, edit
Use the rest of the time to complete final stories for the Assessment 1 task in class.