Week 3: Audience

young woman takes a photo with a mobile phone
Audiences can now interact with media and participate in journalism and newsmaking. Photo: pikist.com/CC


First: Five minute discussion – what have you read this week?

… and let’s do the News Quiz 🤓

Journalism has changed.

No longer are journalists communicating one way with an audience and broadcasting to the masses, audiences are now able to interact with the media and communicate back.

Take a read:

Let’s look at Verity Chambers’ excellent blog post on The people formerly known as the audience


Following on from our discussion in Newsroom last week about audiences, prepare a 200-300 word report that becomes the basis for a class discussion.

Answer the following:

    • Why do journalists need to know their audiences?
    • How do journalists determine their audience? How are they analysed?
    • What demographics can be used to describe an audience?

Upload your document to your folder in the Student Weekly tasks folder in Google Drive


Compare the top news stories for:

How are these stories tailored for their audiences?

Now try creating an angle for that story that would appeal to readers of the following publications:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.