Week 5: Stakeholders, risks, and the way forward

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Last week, we delved into the idea of audience.

We researched TAFE Radio and Off Campus, their audiences, and their content pillars. We read the style guide.

DISCUSS:

What are our thoughts and observations so far?
Any gaps? Opportunities? Points of interest?

QUICK BRAINSTORM:

Who are our stakeholders?
And what are their interests in TAFE Radio and Off Campus?

RISK:

As a group, we’re going to complete a social media risk analysis here.

What are the risks associated with running the TAFE Radio and Off Campus socials? Are there different risks with different platforms?
(Think: account risks, publicity risks, business risks, media law risks…)
(Think: risks to our key stakeholders too)

How can we minimise or eliminate these risks?
(Think: 2 step verification on accounts, strong editorial processes, code of conduct, restricting account access…)

CODE OF CONDUCT: 

Let’s check the Code of Conduct and compare it with others:

SO WHERE TO FROM HERE?

Collaboratively, let’s set our goals.

Brainstorm: what are potential goals for this semester?
(Think: increase followers, increase engagement, increase site visits or listens, build an audience on a specific platform.)

(Need some inspo before you start? Read this.)

Refine our list: Which ones are meaningful, and which ones are a distraction?
(Think: how important are follower numbers, really?)

Reminder: Part 1 of your assessment is due in Week 6*

*I’ll allow an extension, it’s ok 😘

Familiarise yourself with the Off Campus publishing platforms (offcampus.media, TAFE Radio, and the social media accounts), and the Off Campus Handbook and Style Guide.

As a group, submit a portfolio of research on the 

Your portfolio of research must include:

  • Analysis of the audience/s and target audience/s for the existing social media platforms
  • The purpose of each platform and its likely audience; and any predicted developments with the platform
  • Analysis of existing content and content strategy
  • Analysis of existing content pillars, with recommendations
  • Analysis of existing style guide, with recommendations
  • Risk analysis and mitigation
  • Code of conduct (if appropriate)

Individually or in pairs, submit a concept outlining:

  • An overall social media strategy
  • Overall content principles
  • Any recommended changes to the existing practices, content strategy, style guide or other social media practices.

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