BY RUTH BERAN
Working with a team
There are a number of online tools designed to help teams work better.
One of these is Slack. You can use it as a web-based program, a mobile app, or install it on your laptop or desktop.
Tools for monitoring and measurement
Analytics are available within Facebook and Twitter. Instagram analytics requires a business account.
VIEW: Let’s look at how our socials have done so far.
Tools for scheduling
These tools also allow you to schedule posts.
RESEARCH: The differences between these tools:
- Do they cover a range of socials?
- How much do they cost?
- What analytics do they provide?
The goal for most social media professionals is to grow the social media platform they manage.
DISCUSS: On social media:
- What defines growth?
- How do you grow followers/audience? Does the audience need to engage?
- What is the difference between organic and paid traffic?
TASK – ORGANIC TRAFFIC: List ten different ways to grow traffic on social media organically (try a Google search to get some ideas).
TASK – PAID TRAFFIC: Choose one platform from: Twitter, Facebook or Instagram and research the different types of advertisements for that platform, what objectives might you consider when creating an ad, and how much do ads cost.
Social media strategies
To grow social media platforms strategically, requires the creation of a social media strategy
DISCUSS: What is a social media strategy? Have you ever created one before?
Try creating a social media strategy by filling in this social media marketing strategy template. Note details of our audience are in the Style Guide.
- What is the best live streaming event you’ve watched?
- Why was it good?
- Was there anything that could have been improved?
- Have you ever livestreamed your own event? If so, how did you do it?
- What are some benefits of livestreaming for OffCampus?
A couple of web apps for livestreaming to a number of platforms include:
RESEARCH: Have a look at both.
- Which one do you think is better?
- Which one has more advanced functions?
- Which is more user friendly?
Make a story for the platform of your choice and your assessment portfolio.