Week 7: Creating content for mobile

Photo by Tyler Lastovich from Pexels

You might use a laptop or desktop to create a lot of your digital content, but once it’s published or posted the overwhelming majority of that content will be viewed on a mobile phone.

That means understanding the best way to write and use photos, video, and other visual elements so they attract attention and are easy to read.

On WordPress
  • Use short, strong headlines – they shouldn’t dominate screen space
  • Use a good hook to grab your reader from the first sentence
  • Use shorter paragraphs – even single-sentence paragraphs
  • Write tight – don’t use unnecessary words, phrases, or sentences, be tough on yourself and edit out anything that doesn’t add to your story
  • Link to background for stories if possible instead of including it in your story or post
  • Break up text with short subheadings
  • Use eye-catching featured images (and check the way they appear on desktop, tablet, and mobile. Also check how they display when you link your post on social media)
  • Use photos, videos, and other illustrations to break up text
  • Reward your reader for scrolling to read more – don’t be boring
  • Journalism students: use the inverted pyramid for news stories
  • Use the WordPress mobile app to post (Android/iOS) to get used to the way your stories look on a small screen
On socials

Facebook

  • Use high quality media and images, make sure the crop is correct in your post
  • Keep text short (2-3 sentences, though there are some exceptions that work really well)
  • Ask questions – posts with questions get higher engagement
High quality photos and text that tells a story: HONY on Facebook

Instagram

  • Make posts visually appealing
  • Use high quality photos and video – ensure they’re displaying correctly
  • Post galleries
  • Try using a theme (similar filters, text graphics on a theme, etc.) – it makes you recognisable in someone’s feed
  • Appeal to emotion
  • Use hashtags
Visual appeal, mentions, hashtags: @auswip on Instagram

YouTube

  • Post stuff your audience wants – how-tos, entertaining videos, tutorials, etc.
  • Have a consistent format and type of content you post so your audience knows what to expect
  • Keep quality in mind – smartphone video is fine as long as the lighting and sound are good
  • Use thumbnails and make sure they’re recognisable
Instantly recognisable in a phone feed: Nat’s What I Reckon on YouTube

Twitter

  • Keep it short: you don’t need to use all 280 characters
  • Focus on what you’re trying to say
  • Use correct spelling and grammar, not text speak
  • Use compelling media (photos, videos, GIFs)
  • Use hashtags judiciously
A tweet that tells a story .. and might want to make you need to know more

Stories on all platforms

  • Use VERTICAL media! (OK not for YouTube – horizontal still works best there)
  • Get to the point really fast – i.e. in the first 3-5 seconds
  • Use stickers
  • Try using polls or quizzes to engage people
  • Take care with the placement of text and other elements, and consider the composition of your photos, graphics, or videos. @franatee does this really well on her account:
@franatee

There’s a new ghost in town #boomates

♬ original sound – Frances
TASK
  1. Go to the story plan you wrote for our Task in Week 5.
  2. Choose one of your story ideas and make it for one of your platforms (WordPress, Instagram, Twitter, Facebook)
  3. Post it, ensuring it’s optimised for mobile viewing
  4. Upload as a screenshot or other doc. to your folder in the Online & Social folder in the Drive
  5. Remember this exercise can form part of your Online & Social assessment portfolio ❤️

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