Week 10: Let your camera do the talking

Phones: a creative world in your pocket. Photo by Bruno Cervera on Pexels.com

WATCH: Facebook and your phone camera

The camera is beginning to replace the keyboard as a way of communicating.

“People expect the world to be so much more visual than it’s ever been before. Many of us now have powerful cameras in our pockets so when we rolled out our new camera at the end of 2016 we were reflecting this trend. We built a fast, feature-rich camera as a way for you to share visually everyday – whether it’s a video clip or quick selfie or a silly moment.”

David Marcus, Facebook’s Head of Messenger, 2017

With cameras in our pockets, we’re more likely to send a photo or a short video when previously we would have sent a text message.

In Online & Social and Audience and Engagement this week we started creating short form videos for socials.

Vine and Snapchat started the trend of camera-first communication, and nearly every other social media platform has followed suit.

Some of the functions available to create short form videos in social media apps on your phone are not available on a computer. Working on your phone can be quicker and is more intuitive. It’s also important as social media professionals to be able to work both on your phone and on a computer.

WATCH: How to create an Instagram story on your phone


Today we will continue to create short videos for the OffCampus social media platforms, and stick with our phones for making them.

You can use the Canva app to create these videos, or work directly in the Facebook, Instagram, TikTok, or Twitter apps on your phone.

Create a short video that fits one of the ideas below:

  • promotion for the upcoming Best 500 Songs radio show;
  • a story that fits our content pillars:
    1. Gold Music
    2. OffCampus (for example, Learning by doing.)
    3. Study Break
    4. TAFE Spirit
  • any topic relevant to TAFE students.

Make sure to use as many different tools available as you like. Filters, Boomerangs, Music, etc.

Pitch your idea in class before creating. Make sure to check before you post anything 😊

REMINDER: Please let me know if you’re having dramas with assessments.

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