Week 12 Producing: Research, pre-production, content & imaging

Photo: Andrea Piacquadio/CC/Pexels.com


  • Produce programs
  • Research and pre-production
  • Content and imaging

An image can be defined as the general impression that a person, organisation, or product presents to the public.

Triple M’s image is a world away from that of Smooth FM. At the base level, Triple M promotes and associates with beers, blokes, utes, construction, comedy, sport and rock; Smooth FM is the domain of chardonnay, ladies, couples, kindergartens, Cameron Daddo, theatre and ballads.

The point is that when you tune into or stream either of these stations, you basically know what you’re going to get. That’s where image comes in. It’s an outward representation of what makes up the sound of either station.

When you really boil it down, Triple M = Barnsie and Smooth = Sade.

Why is imaging so important? 

Read: https://live365.com/blog/a-complete-guide-to-radio-imaging/

TAFE’s Brian Newington interviewed radio guru Cherie Romaro on radio imaging and content:

Brian talks us through the launch of Triple M, Sydney. Beginning with a blank canvas, an image and signature sound was created that has stood the test of time:

Been wondering how to capture good audio? This video goes beyond radio and will even get you thinking about how sound is captured for TV and movies. It’s super-helpful.


How’s your Evergreen content coming along? Today, the second delivery of Portfolio Progress is due.

Evergreen inspiration:



Research two “sense of day” stories that can be used for Presenting Programs, Assessment 2, 60-minute radio show, due week 13. Think about how you will tell the story. What’s your opinion, angle and who can help best bring this story to life? Is there an expert available? An author, academic or perhaps the journalist who initially wrote the story. You can also role play with another student. We love to collaborate!

  • Listen live to the show at 11 and aircheck in real-time

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