Week 11 (5/5): Livestreaming

“Preparations for the Livestream” by bielchessfestival is licensed under CC BY-NC-SA 2.0

Monitoring

First, let’s monitor the OffCampus socials to see how our posts are tracking.

Week 10 (28/4): Short video content

“Selfie” by Richard Ricciardi is licensed under CC BY 2.0

Short “snackable” videos that are easy to watch and digest are becoming more and more popular. As our attention spans get shorter, creating short videos that are long enough to communicate one simple concept without losing viewers’ interest are becoming more relevant. Starting off with the app Vine, then Snapchat and now TikTok short form video has become an important content format.

Week 9 (21/4): Strategy

Photo by Wicker Paradise is licensed under CC BY 2.0

BY RUTH BERAN

Knowing your target community

To strategically grow social media platforms and create content that resonates, you need to know how to define and reach your target audience.

Week 8 (31/1): Truth and verification

“Kernels of Truth” by Daveblog is licensed under CC BY-NC-ND 2.0

BY RUTH BERAN

Fact checking

DISCUSS:

• What is fact checking?
• Why is fact checking important?
• Has social media increased the need for fact checking?

Week 7 (24/3): Your brand

“Edgethreesixty branding” by EdgeThreeSixty is licensed under CC BY 2.0

BY RUTH BERAN

Voice and personality

Brands need a voice, particularly on social media.

Your brand’s voice is the distinct personality it takes on in its communications.