Week 13: Branding & monetisation

“Social media influencer” – a legitimate career option. Photo: Ivan Samkov/Pexels.com

BY RUTH BERAN

Brand positioning is the space a company owns in the mind of a customer and how it differentiates itself from competitors.

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Week 11: Livestreaming

“Preparations for the Livestream” by bielchessfestival is licensed under CC BY-NC-SA 2.0

DISCUSS: What is livestreaming?

Livestreaming is like live TV however anyone with the right technology – an internet enabled device (like a smartphone) and a platform (like a website or app) – can live stream.

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Week 10: Short video content

Photo by George Milton on Pexels.com

Short “snackable” videos that are easy to watch and digest are becoming more and more popular. As our attention spans get shorter, creating short videos that are long enough to communicate one simple concept without losing viewers’ interest are becoming more relevant. Starting off with the app Vine, then Snapchat and now TikTok short form video has become an important content format.

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