Week 4 (3/3): Getting the message out

“Social Media Icons Color Splash Montage – Square” by Visual Content is licensed under CC BY 2.0

BY RUTH BERAN

The human brain is wired to remember stories. Tell the right story, one that resonates with your audience, and it can build relationships, communities and engagement.

Stories create conversations with your audience, rather than just talking or broadcasting at them.

Continue reading “Week 4 (3/3): Getting the message out”

Week 3 (24/2): Analysing #teamTAFE’s channels

“Social Media Logos on An Art Background” by mikemacmarketing is licensed under CC BY 2.0

BY RUTH BERAN and NATALIE POZDEEV

Now that you have looked at the Australian and worldwide audiences for different platforms, it’s time to look deeply at our audiences for TAFE Radio, the Off Campus website, and the Off Campus social accounts.

Continue reading “Week 3 (24/2): Analysing #teamTAFE’s channels”

Week 2 (17/2): Social media platforms

“Social Media Logos” by BrickinNick is licensed under CC BY-NC 2.0

BY RUTH BERAN

The term social media can be hard to define because of the broad range of platforms out there.

Continue reading “Week 2 (17/2): Social media platforms”

Week 1 (10/2): The dark side – Dealing with hate, trolls, and phone addiction

BY RUTH BERAN

“Anti-cyber bullying fix – meet the troll” by FixersUK is licensed under CC BY-ND 2.0


Orientation

Let’s go through the Subject Guide including Assessments.

Hate speech

DISCUSSION: What is hate speech? How would you define it?

Continue reading “Week 1 (10/2): The dark side – Dealing with hate, trolls, and phone addiction”