Historically, headlines have performed the role of a story’s calling card (or, more bluntly, its needy plea for attention) but these days they are pretty much all that stands between your story going viral and languishing as a wilting digital wallflower, unclicked and unloved.
Potholes in local roads aren’t just something to be cursed because they set your teeth on edge when you hit one. They affect everyone – slowing traffic and causing damage to cars. They could even be a sign of local government corruption.
They are also the perfect example of not having to travel far to hit a good idea.