Today: free time to work on your Online & Social assessments and play with WordPress.
Continue reading “Week 9: WordPress workshop”Week 9: WordPress workshop
Category: Online & Social Media
Week 8: Photos, graphics, and illustrations
For all the content you create, you should think about the best format for the story (is it written? Photos? Video? A short story told using infographics?)
No matter which format you choose, imagery is really, really important. Scroll quickly through one of your social feeds and make a note of the posts that make you pause – it’s really likely they contain an image.
Continue reading “Week 8: Photos, graphics, and illustrations”Week 7: Creating content for mobile
You might use a laptop or desktop to create a lot of your digital content, but once it’s published or posted the overwhelming majority of that content will be viewed on a mobile phone.
That means understanding the best way to write and use photos, video, and other visual elements so they attract attention and are easy to read.
Continue reading “Week 7: Creating content for mobile”Week 6: Picking platforms
Without a dedicated team of social media pros, it’s impossible to be active as a content producer (in an effective way) on *every* social media channel. So you need to choose the right ones for your content and your audience.
Continue reading “Week 6: Picking platforms”Week 5: Who’s your audience, and how do you make them pay attention?
BY VERITY CHAMBERS
Know who you’re talking to
Although you might have the goal of reaching as many people as possible, your audience isn’t ‘everyone’. It’s a group of people with similar characteristics that you’d like to get your message to.
Continue reading “Week 5: Who’s your audience, and how do you make them pay attention?”