Week 8: Photos, graphics, and illustrations

Photo by cottonbro from Pexels

For all the content you create, you should think about the best format for the story (is it written? Photos? Video? A short story told using infographics?)

No matter which format you choose, imagery is really, really important. Scroll quickly through one of your social feeds and make a note of the posts that make you pause – it’s really likely they contain an image.

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Week 7: Creating content for mobile

Photo by Tyler Lastovich from Pexels

You might use a laptop or desktop to create a lot of your digital content, but once it’s published or posted the overwhelming majority of that content will be viewed on a mobile phone.

That means understanding the best way to write and use photos, video, and other visual elements so they attract attention and are easy to read.

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Week 6: Picking platforms

Photo by Emmanuel Ikwuegbu from Pexels

Without a dedicated team of social media pros, it’s impossible to be active as a content producer (in an effective way) on *every* social media channel. So you need to choose the right ones for your content and your audience.

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Week 5: Who’s your audience, and how do you make them pay attention?

Who’s your audience? Photo: davidrbanta/deviantart

BY VERITY CHAMBERS

Know who you’re talking to

Although you might have the goal of reaching as many people as possible, your audience isn’t ‘everyone’. It’s a group of people with similar characteristics that you’d like to get your message to.

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