Week 8: Photos, graphics, and illustrations

Photo by cottonbro from Pexels

For all the content you create, you should think about the best format for the story (is it written? Photos? Video? A short story told using infographics?)

No matter which format you choose, imagery is really, really important. Scroll quickly through one of your social feeds and make a note of the posts that make you pause – it’s really likely they contain an image.

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Week 7: Creating content for mobile

Photo by Tyler Lastovich from Pexels

You might use a laptop or desktop to create a lot of your digital content, but once it’s published or posted the overwhelming majority of that content will be viewed on a mobile phone.

That means understanding the best way to write and use photos, video, and other visual elements so they attract attention and are easy to read.

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Week 6: Picking platforms

Photo by Emmanuel Ikwuegbu from Pexels

Without a dedicated team of social media pros, it’s impossible to be active as a content producer (in an effective way) on *every* social media channel. So you need to choose the right ones for your content and your audience.

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Week 5: Who’s your audience, and how do you make them pay attention?

Who’s your audience? Photo: davidrbanta/deviantart

BY VERITY CHAMBERS

Know who you’re talking to

Although you might have the goal of reaching as many people as possible, your audience isn’t ‘everyone’. It’s a group of people with similar characteristics that you’d like to get your message to.

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Week 4: Copyright matters!

Don’t steal stuff. Photo by Anna Shvets/CC/Pexels.com

BY VERITY CHAMBERS

At #teamTAFE you’ll hear this over and over again: copyright matters

There are laws in place to ensure we don’t just use whatever content we find online. Admittedly those laws are complex because they can vary from jurisdiction to jurisdiction. Many countries use their own copyright laws to determine whether or not a violation has occurred. You can read more about international copyright law here.

TL;DR: Assume you cannot steal borrow the stuff you find online.

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