Week 4 (4/3): Using Twitter

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BY VERITY CHAMBERS

Love it or hate it, Twitter is an important part of the media industry.

As a media maker, you’re going to have to know how Twitter works and the best ways to use it. You don’t have to be a show-off, or argue with people. On the contrary, if you curate your account well, it can be a wonderful community of people with whom to communicate.

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Week 3 (24/2): Analysing #teamTAFE’s channels

“Social Media Logos on An Art Background” by mikemacmarketing is licensed under CC BY 2.0

BY RUTH BERAN and NATALIE POZDEEV

Now that you have looked at the Australian and worldwide audiences for different platforms, it’s time to look deeply at our audiences for TAFE Radio, the Off Campus website, and the Off Campus social accounts.

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Week 3 (22/2): Radio surveys, formatics, and technique

young girl wearing headphones and listening to music
How do you keep listeners enraptured? Photo: Andrea Piacquadio/CC/pexels.com

BY NICK BENNETT

AM: Producing Programs

Who listens to radio anyway?

By now, you’re getting the drift that we care a lot about the audience.

No audience = no station = sounds of silence. Yes, a lovely Simon & Garfunkel song but it’s not going to help sustain a career in media.

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Week 3 (22/2): Audience

young woman takes a photo with a mobile phone
Audiences can now interact with media and participate in journalism and newsmaking. Photo: pikist.com/CC

BY RUTH BERAN

First: Five minute discussion – what have you read this week?

… and a News Quiz: https://www.thesquiz.com.au/quiz/the-squiz-quiz-19-february-2021/

Journalism has changed.

No longer are journalists communicating one way with an audience and broadcasting to the masses, audiences are now able to interact with the media and communicate back.

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Week 2 (19/2): Audience: who are they, what do they do, where do they listen?

BY NICK BENNETT

Read:

Familiarise yourself: Get to know the workings of Commercial Radio Australia’s site; it’s a useful resource

A brief history of radio:

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