Week 5: Who’s your audience, and how do you make them pay attention?

Who’s your audience? Photo: davidrbanta/deviantart

BY VERITY CHAMBERS

Know who you’re talking to

Although you might have the goal of reaching as many people as possible, your audience isn’t ‘everyone’. It’s a group of people with similar characteristics that you’d like to get your message to.

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Week 5: Create!

“Create” by gfpeck is licensed under CC BY-ND 2.0

BY RUTH BERAN

First a news quiz.

DISCUSSION: Assessment 1 – due next week (min. 500 words)

Take some time to familiarise yourself with the Off Campus publishing platforms (offcampus.media, TAFE Radio, and the social media accounts), and the Off Campus Handbook and Style Guide.

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Week 3: Analysing #teamTAFE’s channels

“Social Media Logos on An Art Background” by mikemacmarketing is licensed under CC BY 2.0

BY RUTH BERAN and NATALIE POZDEEV

Now that you have looked at the Australian and worldwide audiences for different platforms, it’s time to look deeply at our audiences for TAFE Radio, the Off Campus website, and the Off Campus social accounts.

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Week 3: Audience

young woman takes a photo with a mobile phone
Audiences can now interact with media and participate in journalism and newsmaking. Photo: pikist.com/CC

BY RUTH BERAN

First: Five minute discussion – what have you read this week?

… and let’s do the News Quiz 🤓

Journalism has changed.

No longer are journalists communicating one way with an audience and broadcasting to the masses, audiences are now able to interact with the media and communicate back.

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