Week 7 (24/3): Your brand

“Edgethreesixty branding” by EdgeThreeSixty is licensed under CC BY 2.0


Voice and personality

Brands need a voice, particularly on social media.

Your brand’s voice is the distinct personality it takes on in its communications.

Continue reading “Week 7 (24/3): Your brand”

Week 4 (2/3): Professional visibility – contacts, calling and LinkedIn

“Typing on a Laptop” by danielfoster437 is licensed under CC BY-NC-SA 2.0


Professional phone calls

Finding the courage to make a professional phone call can be hard, but it is well worth the effort.


  • When you’ve applied for a job in the past has it been by email, online, phone, or in person?
  • Have you ever called to speak to someone about a job before applying?
  • What did you say?
  • What questions did you ask?
  • Did you get the job?
Continue reading “Week 4 (2/3): Professional visibility – contacts, calling and LinkedIn”

Week 3 (26/2): Making digi content (let’s go!)

The Financial Times newsroom. Photo: Adam Tinworth/flickr/CC


Last week we formed groups and appointed editors. This is how the structure looks:

Editor: Therese

Section editors: Bray (social issues), Sean (sport), Kevin (politics/crime/business)

Each section editor is responsible for co-ordinating group discussions, liaising with the editor, ensuring group members are producing individual content, making a news list and ensuring a group member is ready to pitch stories each week.

Continue reading “Week 3 (26/2): Making digi content (let’s go!)”