BY VERITY CHAMBERS
Know who you’re talking to
Although you might have the goal of reaching as many people as possible, your audience isn’t ‘everyone’. It’s a group of people with similar characteristics that you’d like to get your message to.
Continue reading “Week 5: Who’s your audience, and how do you make them pay attention?”
BY RUTH BERAN
First: Five minute discussion – what have you read this week?
… and let’s do the News Quiz 🤓
Journalism has changed.
No longer are journalists communicating one way with an audience and broadcasting to the masses, audiences are now able to interact with the media and communicate back.
Continue reading “Week 3: Audience”
BY NICK BENNETT
This afternoon we’re going to simulate a content meeting and come up with ideas for a radio show.
Continue reading “Week 2 (PM): Audience”