Week 10: Short video content

Photo by George Milton on Pexels.com

Short “snackable” videos that are easy to watch and digest are becoming more and more popular. As our attention spans get shorter, creating short videos that are long enough to communicate one simple concept without losing viewers’ interest are becoming more relevant. Starting off with the app Vine, then Snapchat and now TikTok short form video has become an important content format.

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Week 6: Picking platforms

Photo by Emmanuel Ikwuegbu from Pexels

Without a dedicated team of social media pros, it’s impossible to be active as a content producer (in an effective way) on *every* social media channel. So you need to choose the right ones for your content and your audience.

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Week 4: Creating socials

“Create – Wallpaper” by jbuc is licensed under CC BY-ND 2.0


Today we will be creating posts for Off Campus socials. They can be:

  • promo for the first live TAFE Radio show of the year
  • links to stories on the Off Campus site, and
  • our own stories on any of the socials platforms
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Week 3: Analysing #teamTAFE’s channels

“Social Media Logos on An Art Background” by mikemacmarketing is licensed under CC BY 2.0


Now that you have looked at the Australian and worldwide audiences for different platforms, it’s time to look deeply at our audiences for TAFE Radio, the Off Campus website, and the Off Campus social accounts.

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