
BY RUTH BERAN
Headlines
Headlines are a way of grabbing the reader’s attention. In fact, a study has shown that almost 60 per cent of people will share a link having only read the headline.
BY RUTH BERAN
Headlines are a way of grabbing the reader’s attention. In fact, a study has shown that almost 60 per cent of people will share a link having only read the headline.
BY MARK GATELY
Check out the origin story of “the most famous seven words in American journalism”.
Continue reading “Week 7 (26/3): All the news that’s fit to print”BY CHRIS NORTH
This week:
From the desk of the Executive Producer
This week our special guest is coming in from LA, Cath Turner. Cath has been in front of and behind a camera in the media industry for 20 years. And she’s held some extraordinary postings – from New York Correspondent for Al Jazeera to UK/Europe Correspondent for Channel 7. Now she’s back in LA as the Bureau Chief for Reuters. She’s one of Australia’s most experienced foreign correspondents, and she’s zooming in some hot tips exclusively for TAFE MoJo.
Yes, it’s true, you are not only reporting a story, but when you are creating content you are telling a story as well.
Based on our workflow from last week, here are some more help in developing a content angle for a story.
Start By Finding An Angle For Your Content
“Man Bites Dog” (Man bites dog – Wikipedia) is a classic example of a strong newspaper hook. Dogs frequently bite people. Flip the script, though, and suddenly you’ve got a story.
It’s a different twist on a familiar subject. You’re showing people something they haven’t seen before. In other words, you’ve found an angle.
What is an Angle?
In simplest terms, an angle is the main point of your content.
There are a few components to formulating a strong angle, including:
Here’s an example of a headline from The Verge, a popular technology news site:
The headline and subhead alone tell us a few different things about this story’s angle.
Craft better content by understanding the 5 Ws (Who, What, Where, When, Why)
The five Ws (Who, What, Where, When, and Why) are considered foundational elements for storytelling and information gathering.
They’re used to piece together important story elements to describe events. Everyone from journalists to crime scene investigators use them to help understand what happened in a given scenario. When determining your angle, ask the following questions:
Sorting out the wheat from the chaff
MoJo is about keeping the information relevant.
We will talk more about this graph in class and how to filter information to be relevant.
BY RUTH BERAN
First another quick news quiz
Continue reading “Week 7 Writing (22/3): Story writing, fact checking, editing”
BY RUTH BERAN
The human brain is wired to remember stories. Tell the right story, one that resonates with your audience, and it can build relationships, communities and engagement.
Stories create conversations with your audience, rather than just talking or broadcasting at them.
Continue reading “Week 4 (3/3): Getting the message out”