Week 8 Writing (29/3): Leads & headlines

woman standing in front of mocked up newspaper posters
“Headline News – The Royal Academy Summer Exhibition – Jun 2018” by Gareth1953 All Right Now is licensed under CC BY 2.0

BY RUTH BERAN

Headlines

Headlines are a way of grabbing the reader’s attention. In fact, a study has shown that almost 60 per cent of people will share a link having only read the headline.

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Week 4 (Newsroom 1/3): Finding ideas

black and white illustration of a light bulb, symbolising ideas
Photo caption

BY RUTH BERAN and VERITY CHAMBERS

A quick review from this morning: structuring hard news stories:

Good writers structure their stories clearly and logically, enticing the reader in and encouraging them to keep reading. They:

  • Focus on the strongest angle
  • Write a lead that attracts the reader
  • Set out the facts faithfully and lucidly
  • Structure the story to encourage reading
  • Use the most compelling quotes early
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Week 3 (24/2): Basic news story construction

Cluttered and negative thoughts can cripple writers. Photo: Drew Coffman/flickr/CC

BY MARK GATELY

Today we will be looking at the basic rules and techniques for building a news story.

But first I’d like to take a quick detour and consider the mental approach to writing with particular reference to the sort of technical lesson we are about to do.

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Week 13 (9/11): Diving in – Starting to write your story

diving_piggy

The lead.

‘It’s no good standing there at the beginning of an article flexing your muscles. Just do the old handspring right away.’

                      – ‘Cassandra’, Daily Mirror

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