Week 5 (10/3): Great content

“An Event Apart Chicago Sketchnotes: Tell a Good Story” by Mike Rohde is licensed under CC BY-NC-ND 2.0

BY RUTH BERAN

Last week we touched on the importance of good storytelling on social media.

Meaningful stories connect with audiences on social media and make them more likely to engage and take action.

Continue reading “Week 5 (10/3): Great content”

Week 4 (3/3): Getting the message out

“Social Media Icons Color Splash Montage – Square” by Visual Content is licensed under CC BY 2.0

BY RUTH BERAN

The human brain is wired to remember stories. Tell the right story, one that resonates with your audience, and it can build relationships, communities and engagement.

Stories create conversations with your audience, rather than just talking or broadcasting at them.

Continue reading “Week 4 (3/3): Getting the message out”