Week 6: Picking platforms

Photo by Emmanuel Ikwuegbu from Pexels

Without a dedicated team of social media pros, it’s impossible to be active as a content producer (in an effective way) on *every* social media channel. So you need to choose the right ones for your content and your audience.

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Week 5: Great content

“An Event Apart Chicago Sketchnotes: Tell a Good Story” by Mike Rohde is licensed under CC BY-NC-ND 2.0


Last week we touched on the importance of good storytelling on social media.

Meaningful stories connect with audiences on social media and make them more likely to engage and take action.

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Week 4: Writing for social media

“Social Media Icons Color Splash Montage – Square” by Visual Content is licensed under CC BY 2.0


The human brain is wired to remember stories. Tell the right story, one that resonates with your audience, and it can build relationships, communities and engagement.

Stories create conversations with your audience, rather than just talking or broadcasting at them.

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