Week 10 (28/4): Short video content

“Selfie” by Richard Ricciardi is licensed under CC BY 2.0

Short “snackable” videos that are easy to watch and digest are becoming more and more popular. As our attention spans get shorter, creating short videos that are long enough to communicate one simple concept without losing viewers’ interest are becoming more relevant. Starting off with the app Vine, then Snapchat and now TikTok short form video has become an important content format.

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Week 5 (10/3): Great content

“An Event Apart Chicago Sketchnotes: Tell a Good Story” by Mike Rohde is licensed under CC BY-NC-ND 2.0

BY RUTH BERAN

Last week we touched on the importance of good storytelling on social media.

Meaningful stories connect with audiences on social media and make them more likely to engage and take action.

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