Week 10: Short video content

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Short “snackable” videos that are easy to watch and digest are becoming more and more popular. As our attention spans get shorter, creating short videos that are long enough to communicate one simple concept without losing viewers’ interest are becoming more relevant. Starting off with the app Vine, then Snapchat and now TikTok short form video has become an important content format.

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Week 6: Picking platforms

Photo by Emmanuel Ikwuegbu from Pexels

Without a dedicated team of social media pros, it’s impossible to be active as a content producer (in an effective way) on *every* social media channel. So you need to choose the right ones for your content and your audience.

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