Week 7 (24/3): Your brand

“Edgethreesixty branding” by EdgeThreeSixty is licensed under CC BY 2.0

BY RUTH BERAN

Voice and personality

Brands need a voice, particularly on social media.

Your brand’s voice is the distinct personality it takes on in its communications.

Continue reading “Week 7 (24/3): Your brand”

Week 11 (26/10): Preparing your story

“Henry David Thoreau quote – Library Way – NY City” by Kathleen Tyler Conklin is licensed under CC BY 2.0

BY RUTH BERAN

Now that you have an idea for your human-interest story or short feature, the next step is to start researching and planning.

Continue reading “Week 11 (26/10): Preparing your story”