Week 11: Presenting to camera

Will you be a serious presenter, or relaxed and chatty? Illo: Mohamed Hassan/CC0/pxhere

BY CAZ ADAMS

In a video story a presenter can appear at the beginning, to introduce us to what we are about to see. They can appear at the end, tying it all up and giving the story a conclusion.

They can appear in the middle linking the start and the end of the story or setting the story in a new direction. 

Or a presenter can appear any number of times throughout a video.

Continue reading “Week 11: Presenting to camera”

Week 10: Presenting to camera

Photo by Tangir85

BY CAZ ADAMS

In a video story a presenter can appear at the beginning, to introduce us to what we are about to see. They can appear at the end, tying it all up and giving the story a conclusion.

They can appear in the middle linking the start and the end of the story or setting the story in a new direction. 

Or a presenter can appear any number of times throughout a video.

Continue reading “Week 10: Presenting to camera”

Week 7: Your brand

“Edgethreesixty branding” by EdgeThreeSixty is licensed under CC BY 2.0

BY RUTH BERAN

Voice and personality

Brands need a voice, particularly on social media.

Your brand’s voice is the distinct personality it takes on in its communications.

Continue reading “Week 7: Your brand”