Week 3 (22/2): Radio surveys, formatics, and technique

young girl wearing headphones and listening to music
How do you keep listeners enraptured? Photo: Andrea Piacquadio/CC/pexels.com

BY NICK BENNETT

AM: Producing Programs

Who listens to radio anyway?

By now, you’re getting the drift that we care a lot about the audience.

No audience = no station = sounds of silence. Yes, a lovely Simon & Garfunkel song but it’s not going to help sustain a career in media.

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